What is SEO and How to do Search Engines Optimization?

 
What is SEO and How to do Search Engines Optimization

What is SEO and why it is important for Blog? This question often troubles many new bloggers. In this digital age of today, if you want to connect with people, then online is the best way where you can interact with millions of people simultaneously.

Here, either you can present yourself through video or you can reach people through your contents. But to do this, your blog must rank in the first pages of search engines because these are the pages that visitors like and trust more.

But it is not an easy task because for this you have to SEO (Search Engine Optimization) of your articles properly. Meaning that they have to be properly optimized so that they can rank in the search engine, and this process is called SEO. So, in this article, we will provide information about what SEO is and how to do it.

Briefly speaking, SEO is the life of Blogging. This is because no matter how many quality articles you write if your articles are not ranked properly in the search engines, then the chances of getting traffic in your articles are negligible. In such a situation, all the hard work of the writers goes into vain.

So if you are serious about blogging, then you must learn some basic SEO tutorial. This will be very useful in your work later on. There are no hard and fast rules of SEO, rather they are based on some Google Algorithms and it constantly changes.

One thing must be noted that if someone tells you that he is a big SEO Expert then never believe him because till date no one has been able to master SEO.

It varies with time and according to the need. But still, there are some fundamentals in Google SEO guide which are always the same. So it is important that Bloggers always keep themselves updated with new SEO techniques.

With this, you will be aware of the trends going on in the market, so that you can also make necessary changes in your articles, which will help your articles to rank in the search engines.

Today we will learn what SEO is. To achieve success in blogging career, SEO is very important. Today we will learn what is search engine optimization and why is it important for Blogging?


    What is SEO (Search Engine Optimization)?

    SEO or Search Engine Optimization is a technique by which we bring our pages to the top in search engines. We all know what a search engine is. Google is the most popular search engine in the whole world, apart from this, more search engines like Bing, Yahoo exist. With the help of SEO, we can bring our blog to top positions on all search engines.

    For example, if we go to Google and search a particular, then Google shows you all the contents related to that keyword. These contents which we see all come from different blogs.

    The results we see at the top position in Google search implies that those blogs have used SEO techniques quite well. These techniques are helping those blog to retain the top position in the search engine

    SEO helps to rank our blog in top search results in Google. This is a technique that increases the number of visitors on your website by placing it on top of the search result of the search engine.

    If your website ranks at the top of the search result, then the internet users will first visit your site itself, which increases the chances of getting more traffic in your site. It is very important to use SEO to increase organic traffic on your website.

    What is the full form of SEO?

    The full form of SEO is "Search Engine Optimization".

    Why SEO is important for Blog?

    You know what SEO is, let us now try to understand why it is necessary for our blog. We use SEO to make our website accessible to the people.

    Suppose I have created a website and published very good high-quality contents in it, but if I did not use SEO, then my website will not reach the targeted audience and my efforts in building the website will be meaningless.

    If we do not use SEO, then your website will not rank in the search engines and the users will not be able to access your website because the search engine will not be able to find your site.

    Understanding SEO is not so difficult. Once you understand it, you can make your blog better and increase its value in the search engine.

    After learning SEO, when you apply it on your blog, then you will not see its result immediately. For this, you have to be patient and after some time, you will definitely see the results of your hard work.

    As I have already said how SEO is important for ranking and gaining traffic, let us now learn more about the importance of search engine optimization:
    • Most users use search engines on the internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. In such a situation, you will have to take help of SEO to rank your blog in the top search results.
    • SEO is not only for search engines but by having good SEO practices, it helps to enhance the user experience and also increases the usability of your website.
    • Users trust only the top results and this increases the trust of that website. Therefore it is very important to know in the context of SEO.
    • SEO is also very important for the social promotion of your site. Because people who see your site in search engine like google, then they mostly share them in social media like Facebook, Twitter, Google+, etc and you will have chances of gaining more traffic.
    • SEO plays an important role in increasing the traffic of any site.
    • SEO helps you to stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers and their sales also increase compared to the other website.

    Types of SEO

    There are two types of SEO, one is Onpage SEO and the other is Offpage SEO. The work of these two is completely different, let us also know about them in details.
    1. On-Page SEO
    2. Off-Page SEO

    On-Page SEO

    On-page SEO is done in your blog itself. This means proper designing of your website and making it SEO friendly.

    Use templates in your website according to the rules of SEO. Write good contents and use good keywords in them which are searched most in search engine.

    Using keywords in the right place in the page like Title, Meta description, Using keywords in content makes it easy for Google to know what your content is about and helps to quickly rank your website on Google page and with this the traffic of your blog increases.

    How to do On-Page SEO?

    Here, we will learn about some techniques with the help of which we will be able to do On-Page SEO in a good way on our blog or website.

    1. Website Speed

    Website speed is a very important factor from the point of view of SEO. It has been found from a survey that any Visitor stays at most 5 to 6 seconds on a blog or website.

    If the blog or website does not load within this time, then he/she leaves that website and migrates to another. And this is also applicable for Google ranking because if your blog does not load quickly, then a negative signal reaches Google that this particular blog is not that good. So keep your maximize your site speed as much as possible.

    Here I have given some important tips with the help of which you can speed up your blog or website:

    • Use a simple and attractive theme
    • Do not use too many plugins
    • Keep image size to a minimum
    • Use W3 Total cache and WP super cache plugins (If your blog is on WordPress)

    2. Website Navigation

    It should be easy to navigate around in your blog or website so that no visitor and Google have any problem in going from one page to another.

    3. Title Tag

    Make the title tag in your website attractive so that when a visitor reads it, then he/she clicks on your title almost immediately. This will also increase the CTR of your website.

    How to make good Title Tag: - Do not use more than 65 characters in your title because Google does not show more than 65 characters in the search results.

    4. How to write the URL of the post

    Always keep the URL of your post as simple and short as you can.

    5. Internal Link

    This is a great way to rank your post. With this, you can interlink your related pages with each other. With this, all your Interlinked pages can be easily ranked.

    6. Alt Tag

    Make sure to use images in your website post. Because you can get a lot of traffic from images, so do not forget to put ALT TAG in it while using the image.

    7. Content, Heading and keyword

    Content is King in blogging and the better your content will be, the better will be the valuation of the site. So write contents of at least 800 words.

    With this, you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.

    Heading: Special care should be taken while providing the headings in your article as it has a great impact on SEO. The title of the article is H1 and after that, you can nominate Subheadings from H2, H3 etc. You should also use your focused keyword in the headings.

    Keyword: When writing an article, use LSI Keywords. With this, you can easily link people's Searches. BOLD important keywords with it so that Google and visitors know that these are important keywords and will attract their attention.

    These were some information about on-page SEO.

    Off-Page SEO

    Off-page SEO works are done outside the blog. In off-page SEO, we have to promote our blog by visiting many popular blogs and commenting on their article and submitting a link to our website (we call it backlink). Backlink makes the website very profitable.

    Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers. This increases the chance of getting more visitors to your website.

    You can also do guest posting on the blogs of popular Bloggers, this will let the visitors coming to their blog know you and traffic will start coming to your website.

    How to do Off-Page SEO

    Here, I will tell you about some Off-Page SEO Techniques, which will prove to be very useful for you.

    1. Search Engine Submission: You should submit your website correctly to all search engines.

    2. Bookmarking: The page and post of your blog or website should be submitted in the bookmarking website.

    3.Directory Submission: Your blog or website should be submitted in a directory with popular high PR.

    4.Social Media: Make a profile of your blog or website page on social media platforms like Facebook, Google+, Twitter, LinkedIn and add a link to your website.

    5. Classified Submission: You should advertise your website for free by going to the Free Classified Website.

    6. Q & A site: You can go to the Q & A websites and put a link of your site against any suitable questions.

    7. Blog Commenting: You can visit a blog whose Niche (or topic) is related to your blog. There you can comment in their post and put a link to your website.

    8. Pin: You can post the image of your website on Pinterest. This is a very good way to increase traffic.

    9. Guest Post: You can do a guest posting by visiting blogs whose topics are related to your blog. It is the best way from which you can take a do-follow link and that too in the right way.

    Terms Related to SEO

    If you have a blog or a website, then you will know a lot about basic SEO and how it works. But I know that there are many of you who do not have any knowledge about Basic SEO.

    That's why I thought that you should be informed about some very important SEO Terms so that you too can get to know about it.

    Backlink: Also called its inlink or simply link, it is a hyperlink in another website that points towards your website. Backlinks are very important from the perspective of SEO, as it directly influences the search ranking of any webpage.

    PageRank: PageRank is an algorithm that Google uses to estimate which are the most important pages in the Web.

    Anchor text: Anchor text of any backlink is a type of text that is clickable. If your Keyword is present in your Anchor Text, then it will also help you a lot from SEO point of view.

    Title Tag: Title Tag is primarily the title of any web page and is a very important factor for Google’s Search Algorithm.

    Meta Tags: Just like Title Tag, using the Meta Tag, Search Engines determines what is the content in the pages.

    Search Algorithm: With the help of Google’s search algorithm, we can find which web pages are relevant in the whole Internet. About 200 algorithms work in Google's Search Algorithm.

    SERP: Its full form is Search Engine Results Page. It basically shows the same pages which are relevant according to Google Search Engines.

    Keyword Density: This Keyword Density shows how many times a particular keyword has been used in an article . Keyword density is very important from SEO point of view.

    Keyword Stuffing: Like I already said that Keyword Density is very important from SEO point of view, but if a Keyword is used more than necessary, it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.

    Robots.txt: This is nothing much but a file that is submitted in the root of the domain. Using this, search bots are informed about how the structure of the website is.

    What are organic and inorganic results?

    There are mainly two types of listings on SERP (Search Engine Result Page) - Organic and Inorganic.

    We have to pay Google for Inorganic Listing. That is, these are Paid and have to pay money for it.

    At the same time, the Organic listing is completely free, that is, without paying any money, we can also come to the top page of Google, but for this, you have to do SEO first.

    Conclusion

    You must have understood what SEO is. If you have any doubts about this article or you want that there should be some improvement in it, then you can write down in the comment sections below.

    Now you can easily answer what is SEO. With these ideas, you will be able to learn and improve.

    If you liked this article about Search Engine Optimization and learned something new from it, then please share this post on social networks such as Facebook, Twitter, etc.

    Post a Comment

    0 Comments