What is On-Page SEO and How to Increase Traffic on Your Blog with On-Page SEO?

What is On-Page SEO

If you have knowledge of SEO, then you must know what On-Page SEO is. There is no doubt that the internet is a very noisy marketplace. There are millions of websites and blogs here, while thousands of blogs are also being created every day. In such a situation, it is really a very difficult task to make a unique identity of your website. At the same time, if your blog or website does not rank on the first page of the search engine, then you will face problems of gaining traffic on your blog or website.

You must be thinking about how to increase the traffic of your blog. On-Page SEO is the only weapon with which you can rank your website correctly, as well as make it visible on the internet.

Over the years, these on-page "rules" have changed to a great extent as Google always wants to provide the best results to its viewers. Now, in a standard search result page, such pages are shown in which you may not even get the exact match query or keyword in their title tag or meta description.

Now we are dealing with many ranking algorithms in which Hummingbird, Panda, Rankbrain and semantic etc. are main on the page. Now Google is becoming increasingly smart. In this case, your on-page strategies will also have to improve.

There are many people who start their own blogs but they do not know anything about SEO and how to implement them simultaneously.

In simple language, SEO is Search Engine Optimization. These are techniques that if a blogger implements in his web pages then he can easily rank his articles on google. And the better you rank, the more the chances of traffic coming to your blog.

Now, we can divide SEO into two separate categories; On-Page SEO and Off-Page SEO.
On-Page SEO refers to all the things that you can do in your website so that it can be easily ranked in search engines. Page titles, internal linking, meta tags and descriptions, etc. are the main ones.

So today I thought why not give you complete information about what On-Page SEO is and how you can use these On-page SEO techniques properly in your blogs.

    What is On-Page SEO?

    On-page SEO (also called on-site SEO) is a combination of multiple techniques which are used in a website so that the website can be optimized properly.

    The goal in this is to optimize the pages of the site in such a way that it is ranked in the top pages of search engines and can capture more traffic.

    To do this, you have to optimize its content, architecture and HTML code.

    Every factor of On-Page SEO is controlled by you in the interface of your website. Therefore, it is very important to do it correctly.

    Where On-page refers to both content and HTML source code of a page, Off-page SEO refers to links and other external signals. When both SEO techniques are used in the right way, then they will definitely help in ranking your pages up higher in Google.

    A user stays on a new website for about 8 secs, to interact with that website. At the same time, the more interaction and engagement and the more users stay in your site, the better their experience will be.

    If On-Page SEO is implemented in the right way, then you will definitely get a boost in the traffic of your blog.

    How to do On-Page SEO?

    On-Page SEO includes all the on-site techniques that you can implement in your webpages so that they rank higher in the SERP.

    It uses both content and technical elements to improve the quality of the page, so the more effectively you do On-Page SEO, the greater the chances are that your website would get more relevant traffic.

    By the way, there are many different technical aspects of On-Page SEO that can be optimized, the primary ones are:
    • Title tags
    • Headings
    • URL structure
    • Alt text for images
    • Site speed
    • Internal links
    • Meta descriptions
    • Responsiveness

    On-Page SEO Techniques

    Let us now know about the best practices of On-Page SEO. We can use these techniques in our articles so that we can easily do On-Page SEO.

    • Title Tag: These are those HTML elements which are used to give a title or name to a webpage and these are displayed as clickable result title in SERPS.Each title tag should be unique, descriptive, and also it should provide information about the topic of that page. The title tag should also contain the focus keyword and its length should be within 60 characters.
    • Headings are the titles that you provide in your content, and they should be in H1 format for better results. Headings should always be more focussed on relevant and descriptive words, along with optimizing them with keywords in such a way that they do not look like stuffing at all. Also, you can break your content into small parts, For this, you can use subheadings (H2 to H6), but note that do not do repeat keywords or phrases too much in the post.
    • URL Structure: Their importance increases when search engines determine how relevant a page is compared to a query, and it must be a little bit descriptive according to the subject of the page. You can also optimize URLs with keywords, as long as they are relevant.
    • Alt Text or alternative text provides more information to search engines about an image, however, it is mostly used to describe images for web visitors who cannot see them. Therefore, the alt text should be very specific and descriptive for image content, it should be 125 characters or less and should be optimized by keyword or phrase only if they are appropriate.
    • Page Load Speed is very important because slow-loading pages have higher bounce rates: A survey has revealed that 47 per cent of people want their site to be open within 2 to 4 secs, and about 40 Percentage goes away only after 4 secs. In such a situation, it has been seen that search engines penalize those slow-loading pages by lower their ranking, so don't forget to increase the page speed of your blog.
    • Internal links, they help the visitors very much to navigate in the site easily, as well as they help the search engines to understand your site and to index pages so that you can easily rank your pages higher. You should link back every page of your site with its category or subcategory page.
    • Meta Descriptions are mostly brief (short). They summarize the content of the page and tell web users why they should read your content. This meta description is visible below the title and URL, it should be within 160 characters.
    • Responsiveness is a design element that ensures that your page will display correctly on any device, including mobile devices and desktop. This is going to be an important factor in the future as well because slowly people from all over the world are using mobile devices for the online search.
    • Keyword: The element that matters most is keywords. It is like a glue that binds your On-Page SEO strategy with each other, these can be combined with all the technical elements so that the right viewer can reach you at the right time. To make them more effective, the keywords have to be researched and they must be selected carefully as well, in addition, they should be implemented in a very natural way in the content so that the problem of stuffing does not arise.

    Importance of Content in On-Page SEO

    While technical aspects are important, Content is a very crucial element in On-Page SEO because it is the primary thing that brings traffic to your site.

    But in recent times, useless contents are of no importance, because the present-day web users are always in search of relevant, interesting, engaging, and informative content that can fulfil their needs.

    By the way, there are many forms of content, like:
    • Blogs
    • Web page copy
    • Videos
    • Infographics
    • Podcasts
    • Whitepapers
    • Ebooks
    • Interviews
    • Case studies
    • Original research
    • Reviews
    • Instructional articles
    • Quizzes and poles

    Why On-Page SEO is Important?

    Most people have basic knowledge of On-Page SEO in which they know only to place keywords on the page. We know that keyword placement is very important for On-Page Optimization, but along with it, there are many other things which are very important to know and implement.

    Soon you will know about it, in on-page optimization:
    • keywords
    • copywriting
    • media
    • links
    • User Experience (UX)
    • Conversions.

    It is very important to understand all the On-Page SEO factors correctly and execute them because only then you can rank up in google.

    What are the Major Factors in On-Page SEO?

    Although there are many factors of On-Page SEO, but let us tell you about some specific factors. Actually, these factors can be divided into two parts, first is the front-end factor and second is backend factor.

    Front-End Factors:

    These are the factors that are visible to the users who come to visit the site. Let's know more about them
    • Value - Does your article provide value to users? Headline, topics, and images are main among these things.
    • User Experience - Does your site load quickly? Is it easy to navigate? Can it be opened easily on any device?
    • Keywords and Content - Are your keywords and content optimized for search? In other words, do you use such keywords and phrases that users are actually looking for in the search engine?

    Backend Factors:

    At the same time, in the backend, Google is making some opinions according to the relevance of your page, which includes things like:
    • Bot-friendliness - Is your data organized so that Google's search engine bots are able to scroll through them easily and know what they are for?
    • Metadata - Are there any information about your page in your HTML codes? Such as meta descriptions, URLs, and title tags, etc.
    • Mobile-friendliness - Is your site properly optimized for viewing in mobile? Is your site design responsive?

    Both front end and backend of a website matters when it comes to SEO.

    On-Page SEO or Off-Page SEO: Which one is more important?

    It is absolutely wrong to say that On-Page SEO is better than Off-Page SEO and vice-versa, it is like comparing the importance of the foundation of the house with the importance of the roof. Both On-Page and Off-Page SEO work together and this can improve the search engine rankings.

    Therefore it is very important to give equal importance to everything in SEO.

    On-Page SEO: Final Words

    I hope I have given you complete information about what On-Page SEO is and I hope you have understood about On-Page SEO.

    If you have any doubts about this article or you want that to suggest some improvement in it, then you can let us know in the comment section below. With these ideas, you will be able to learn and improve.

    If you liked this article on How to do On-Page SEO or you have learned something from it, then please share this post on social networks such as Facebook, Google+ and Twitter etc.

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