Basic Terms of SEO and Their Meanings

 Basic Terms of SEO and Their Meanings


In this post, we will learn about some basic SEO terms and their meanings. SEO stands for Search Engine Optimization. When you search for something on Google, it shows you its results. You see only the results that match your search term. The bloggers and website owners out there optimize their content in such a way that website or blog shows up in search results. This is called SEO. If you are interested in digital marketing, then it is very important to know about it. There are many terms of SEO and you should know all of them to have a better understanding.

Unless you know the English alphabets A to Z, you will not be able to write any word or sentence. Similarly, it is important to know about the basic terms of SEO. Here, I have provided you with some basic terms of SEO and their meanings below. Before advancing into the field of blogging, you should try to remember them. It will help you to create and maintain your blog

Basic Terms of SEO and Their Meanings

1. Alt Text

It is used in the images that you provide in your blog posts. With its help, Google search engine determines what your image is about.

2. Backlink

This is a link of your website or blog post that you promote on other websites or blogs.

3. Anchor Text

These are basically words upon which backlinks are provided. You can use them in images too.

4. Black Hat SEO

This technique is used to quickly rank your site in search engines. But it is not safe and your website can get a penalty from the search engines.

5. White Hat SEO

This is called good quality SEO technique. It takes time to rank your page with White Hat SEO, but you are completely safe from penalty.

6. Bot/Spider/Crawler/GoogleBot

Search Engine sends its bots to other sites through which it could read the contents of your site. This is an automatic process.

7. Keyword

It is a phrase or sentence that people search in the search engine. There are two types of Keyword; Short Tail and Long Tail. The keywords that contain words up to 1-3 are called Short Tail Keywords and the keywords with more than that are called Long Tail Keywords.

8. Meta Description

It is used to describe the content in the search result.

9. Meta Data

The search engine uses this to make the search results appear properly.

10. Meta Title

This is the title of your article or website that describes your content.

11. On Page SEO

The technique you use within your site to make your website or blog post SEO friendly is called On Page SEO. In this, you have to optimize texts, images, tags, URL structure, internal links, headers.

12. Off Page SEO

The techniques used to improve the ranking position of your website in Search Engine is called Off Page SEO.

13. Robot.txt File

This file communicates with search engine robots and tells them which site to index and which page to index and also what not to index.

14. Page Rank (PR)

Google gives every website and page a rank from 0 to 10, by looking at the quality of their site and SEO score. More the page ranks better will be the performance in Google Search Engine. But no more PR updates coming from last year.

15. Sitemap

The sitemap contains details of all the contents of your blog or website. Submitting this to the search engine allows the search engine to read all your pages properly.


In this post, I have provided you with some basic terms of SEO. In future, I will keep updating many of such information. If you want to know about SEO in details then don't forget to follow this blog. Also don't forget to follow us on Twitter, Facebook and Pinterest. 

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